intO on De-Westernising Research episode artwork

EPISODE · Oct 14, 2020 · 39 MIN

intO on De-Westernising Research

from Creative Capes · host Future London Academy

We sat down with Joanna Brassett, Founding Director of intO – an innovation consultancy that works across the world developing strategies for companies like Uber, Skyscanner and Nike. In this episode, Joanna explains what cultural context in research is and how it can help us understand socio-cultural trends that are relevant, that influence business in the future and improve user experiences. We hope you enjoy our chat and if you want to see our faces, watch on our Youtube Channel @futurelondonacademy. 

Episode metadata supplied by the publisher feed · Published Oct 14, 2020

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intO on De-Westernising Research

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