EPISODE · Nov 8, 2021 · 8 MIN
Into the Metaverse: Can Facebook Rebrand Itself?
from Knowledge at Wharton
Facebook’s name change to ”Meta” signals a lot more about the company than a simple rebrand. Wharton marketing professor Patti Williams breaks down the decision and its implications for the world’s largest social media network. Hosted on Acast. See acast.com/privacy for more information.
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Into the Metaverse: Can Facebook Rebrand Itself?
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