InTransition 138: Building strong relationships with your audience, with Trevor Young

A veteran in the world of marketing and content creation, Trevor Young joins us this week to talk about the changes he’s observed in his 25-year marketing career. While the internet has made it easier for people to communicate, the daily saturation of content in people’s lives means it’s becoming ­­harder and harder to break through the noise. In this episode, Trevor provides us with ways to do just that; break through the noise and engage a following. His tips include finding what interests your audience, then building your skill set to meet those interests and specialising as required, to make your relationship with your audience a successful one. Like our host David, Trevor is one of the old dogs in the industry, busy teaching us all the new tricks. There’s a lot we can learn from those communicators who began their careers at the dawn of the internet, and this podcast is a rare insight into those times. Listen to two old friends discuss the past and future of content. Discussed in this podcast: How to build strong relationships with your audience The growing noise in marketing and how to avoid it Connecting PR with content marketing It’s a competition for people’s attention How to get people to listen, and stay listening Why storytelling is such a crucial element in engaging your audience Ways you can get creative with your approach to content creation The future generation of comms professionals: more prepared than ever Generalise your skills, then specialise Learning from experience – want to give advice about podcast? Make a podcast. Want to provide tips for blogs? Start your own blog. Find contentgroup on Facebook, Twitter and LinkedIn. Read more about content on our blog. Hosted on Acast. See acast.com/privacy for more information.