InTransition Episode #18: How to create searchable content

from GovComms: The Future of Government Communication

Our guest today, James Mathewson is one of the global leaders in building tools and education to enable a global workforce to do data-driven search marketing. We discuss the power of Google Adwords and the use of social media metrics to track, listen and ultimately engage with your audience. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Jun 15, 2015

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InTransition Episode #18: How to create searchable content

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