Intro to Bad Decisions
from Bad Decisions Hosted by Dan & Mel
Welcome to Bad Decisions, the podcast that helps marketers understand why we choose what we choose, why we think what we think, and how to exploit this stuff for fun and commercial gain. Each episode, Dr Melissa Weinberg (performance psychologist) and Dan Monheit (ad guy) will explore a different heuristic (behavioural quirk) that causes us to make poor decisions. In doing so, they’ll draw from the worlds of research, behavioural sciences, and cold, hard advertising.
Embed this episode
No transcript yet.
Frequently asked questions
How long is this episode of Bad Decisions?
This episode is 3 minutes long.
When was this Bad Decisions episode published?
This episode was published on September 17, 2017.
Can I download this Bad Decisions episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.