Introducing an apple variety in a crowded market episode artwork

EPISODE · May 23, 2024 · 42 MIN

Introducing an apple variety in a crowded market

from The Packer Podcast · host PMG

Chris Sandwick, director of marketing with Hess Bros. Fruit, talks about the introduction of Wild Twist and the challenges of marketing new apple varieties in a competitive market.See omnystudio.com/listener for privacy information.

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Introducing an apple variety in a crowded market

0:00 42:08

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This episode was published on May 23, 2024.

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Chris Sandwick, director of marketing with Hess Bros. Fruit, talks about the introduction of Wild Twist and the challenges of marketing new apple varieties in a competitive market.See omnystudio.com/listener for privacy information.

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