Introducing EMMC - made to measure
Episode 191 of the Event Industry News Podcast podcast, hosted by Event Industry News, titled "Introducing EMMC - made to measure" was published on April 22, 2021 and runs 36 minutes.
April 22, 2021 ·36m · Event Industry News Podcast
Summary
Launched in March, the Experiential Marketing Measurement Coalition (EMMC) is out to standardise core metrics and assessment methodologies and promote them, alongside aggregating and sharing anonymous benchmarks. In this episode, EMMC founders Dax Callner, strategy director at Smyle, Katie Streten, head of experiential strategy for VMLY&R Commerce and Matt Sincaglia, VP of strategy & analytics at RedPeg Marketing, talk about the inspiration they drew from the lack of certified approaches to measurement in “our space” and the subsequent thinking and planning behind the coalition. They discuss measuring what matters, bypassing the competitive instinct to deliver telling detail for the whole membership, which includes the likes of Astound, DRP, Explori, George P Johnson, Impact and Velocity, presenting understandable core metrics and the ‘So What’ test.
Episode Description
Launched in March, the Experiential Marketing Measurement Coalition (EMMC) is out to standardise core metrics and assessment methodologies and promote them, alongside aggregating and sharing anonymous benchmarks.
In this episode, EMMC founders Dax Callner, strategy director at Smyle, Katie Streten, head of experiential strategy for VMLY&R Commerce and Matt Sincaglia, VP of strategy & analytics at RedPeg Marketing, talk about the inspiration they drew from the lack of certified approaches to measurement in “our space” and the subsequent thinking and planning behind the coalition.
They discuss measuring what matters, bypassing the competitive instinct to deliver telling detail for the whole membership, which includes the likes of Astound, DRP, Explori, George P Johnson, Impact and Velocity, presenting understandable core metrics and the ‘So What’ test.
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