Introducing How to Spin It

What does it take to 'spin' today’s scandals and successes? How to Spin It is about the people shaping perception; those working behind the scenes to build and direct the stories we see around businesses and brands.Hosted by Kayleigh-Anne Soryal, a Head of Comms, this series explores how PR & Comms professionals do what they do. It’s a conversation about modern communication, and the space between intention, interpretation, and influence.

What this episode covers

What does it take to 'spin' today’s scandals and successes? How to Spin It is about the people shaping perception; those working behind the scenes to build and direct the stories we see around businesses and brands. Hosted by Kayleigh-Anne Soryal, a Head of Comms, this series explores how PR & Comms professionals do what they do. It’s a conversation about modern communication, and the space between intention, interpretation, and influence.

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How long is this episode of How to Spin It?

This episode is 1 minute long.

When was this How to Spin It episode published?

This episode was published on January 27, 2025.

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