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Introducing new "must-haves" to the market with Klue’s Jason Smith

EPISODE · Mar 21, 2022 · 33 MIN

Introducing new "must-haves" to the market with Klue’s Jason Smith

from How to Win podcast with Peep Laja · host Peep Laja

Key Points:Jason explains Klue's backstory (01:03)My thoughts finding an opening in the market and and creating a new "job to be done" (03:47)The three areas Jason focused on to get Klue to its first million (06:20)I discuss the importance of customer research (09:10)Jason explains how Klue educated the market about competitive enablement (10:05)My thoughts on creating new "must-haves" to establish subcategories (11:23)Jason explains how Klue is differentiating through authenticity (16:09)Jason unpacks why market maturity is contributing to Klue's growth (16:56)I talk about why proof and case studies are such powerful marketing tools (19:04)Why Klue took their time expanding downmarket (20:44)Jason explains why the bulk of Klue's VC funding is going to product development (22:50)I explain why customer data should inform your integration choices (25:08)My thoughts on why authenticity is a strong angle to differentiate with (28:38)Jason explains why elevating the category is the ideal moat (29:23)Wrap up (31:04)Mentioned:Jason Smith LinkedInJason Smith TwitterKlue WebsiteKlue LinkedInKlayvio WebsiteConvertkit WebsiteClayton Christensen WebsiteDavid Aaker LinkedInWade Foster LinkedInZapier WebsiteMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

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Introducing new "must-haves" to the market with Klue’s Jason Smith

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