Introducing Rock Star MBA - 77 Untapped Lessons on Life, Business, Marketing, Entrepreneurship, & Leadership from Rock Stars

The provided content introduces and explains the premise of the book, "Rock Star MBA," which argues that success lessons for business, life, and leadership can be found by examining the careers of rock stars and other artists. Written by Dr. Martin J. McDermott, a business professor with a doctorate in marketing, the book attempts to bridge the gap between art and commerce by showing how rock bands operate like entrepreneurial ventures concerning branding, finance, legal issues, and human resources. Dr. McDermott details his lifelong obsession with rock music and his belief that performers gain valuable, applicable wisdom through their journeys, emphasizing that even the performing arts, like theater, teach essential business skills such as punctuality, teamwork, and customer focus. The source material aims to provide readers with unique strategies and perspectives on avoiding common pitfalls, drawn from decades of observing successful and unsuccessful bands. www.rockstarmba.com