Introducing The Marketing Rapport with Matt Lohman, Managing Director of Verisk Marketing Solutions

Matt Lohman is the Managing Director at Verisk Marketing Solutions, a business unit of Verisk formed by the merging of Jornaya, Infutor, and Contact State. We’re also happy to have him as our very first guest on this episode of The Marketing Rapport podcast.Matt, along with our host Zora Senat, Chief Commercial Officer with Verisk Marketing Solutions, share the story behind how this new business unit came to be and what marketers can expect from the resulting merger. Considering the company is very consumer data-focused, Matt and Zora talk about the importance of data in today’s business world and how marketers can benefit if they focus on customer data more, especially identity and behavioral.The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.