Introduction

Olyasha Novozhylova is a Model, Entreprenuer, Author, Founder of NotBasicBlonde brand, and NotBasicBlonde Celebrity Entrepreneurship Podcast, with over 30M downloads. Olyasha transformed runway experience and corporate discipline into a modern fashion empire: a commanding social audience of 2M+ and a podcast platform with 30M+ downloads where style, entrepreneurship, and culture collide. With a lot of experience on international runways and campaign credits alongside luxury houses such as Cartier, Balmain, Jimmy Choo, and Nike, and 300 others, Olyasha blends couture sensibility with commercial savvy. Her aesthetic marries elevated glamour with wearable confidence, driven by a mission to help women own their look and their narrative — “be yourself, be unique, never basic.” She’s also the author of the children’s book Cutie the Unicorn – It’s OK to Be Different, reinforcing her brand’s message of fearless self-expression across generations. NotBasicBlonde Podcast: high‑voltage conversations with top global leaders and celebrities, delivering insider entrepreneurship, dating, financial, wellness playbooks you won’t hear anywhere else.