Introduction

Welcome to the Lead With Purpose podcast. This podcast features tips, ideas and interviews to help impact driven entrepreneurs launch, grow and scale their purpose driven business (and life). Purpose driven entrepreneurship can be a lonely and very frustrating path to be on but it doesn’t have to be. The aim of this podcast is to help build a community and to help you navigate through some of the struggles that you may face, as you launch, grow and scale your impact. Your host, Tze Ching Yeung, is an award-winning social entrepreneur, marketing strategist and business coach. She often speaks at schools, universities and events about the state of the fashion industry and the social/environmental damage it is having on the planet. Tze Ching believes it is our privilege and responsibility, as entrepreneurs, to create a positive impact through our work. She believes, both in life and business, that we should LEAD WITH PURPOSE. ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet. CONTACT DETAILS Tze Ching’s website: https://wedisruptagency.com Facebook: https://www.facebook.com/wedisruptagency Instagram: https://www.instagram.com/wedisruptagency/ Twitter: https://www.twitter.com/wedisruptagency LinkedIn: https://www.linkedin.com/in/tzechingyeung/