Introduction and Loyalty Marketing

Up Next is our podcast where Ryan Atkinson, Suzie Livingston, and Mark Still from SmartEtailing discuss topics pertinent to our bicycle retail clients, industry suppliers and brands, and service providers in the cycling industry.Before the COVID-19 pandemic, impromptu gatherings around a table or a desk in our office were the norm. Now that we're all working remotely, we have to work a little harder to make those moments happen and that's where this podcast comes in. Short and to the point, we hope to bring valuable information and insights to those involved in bicycle retail, e-commerce, and the supply chain.In this episode, we find our way into talking about loyalty marketing too. What is a retailer to do when they can't get enough product to sell and anything and everything bike-related has demand that far outstrips supply? There's more to it than what happens today. Astute retailers are marketing for tomorrow, for next month, and next year to ensure all of these new bike riders become their lifetime customers.We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist and a link to this episode.Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected] Us on LinkedInMark Still, Senior Business DevelopmentDavid Martinez, Key Accounts AdvisorWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].