Introduction to Between the Shifts: A New Era in Hockey Guidance

Marc Genest introduces the Stop and Starts podcast “Between the Shifts” and explains his background as a former pro player (450+ games) and AAA youth coach with the Carolina Junior Hurricanes. He describes how families need guidance in navigating today’s expensive, travel-heavy hockey landscape, and how Stop and Starts consults for parents, players, coaches, and associations—focusing on development decisions and off-ice support rather than serving as a placement company. Jana outlines the importance of choosing the right path at ages 14–17, navigating the complexities of junior hockey, and addressing the mental side of performance. He highlights partners including True Hockey, Stanstead College, Universal Academy, Coeur d’Alene Hockey Academy, EB Athletics, Hunter Bishop Hockey, and Schafer Hockey Group. He also details membership pricing and a raffle for custom skates for the first 100 members.00:00 Between the Shifts Mindset00:24 Meet Marc Genest01:06 Why Hockey Families Need Help02:35 Stop and Starts Mission05:31 Not a Placement Company07:44 Every Player Has a Path09:24 All-in-One Development Model11:05 Junior Hockey Reality Check11:39 Partners and Programs Spotlight16:01 Bridging the Advisor Gap19:06 Membership Pricing and Services21:27 Mental Game and Communication24:59 Choosing the Right Path26:31 Wrap Up and Call to Action