Introduction to Customer Journey

Introduction to Customer Journey, with Neil Wilkins at Cambridge Marketing College"From Awareness to Retention — how to choreograph meaningful customer experiences that drive lifetime value."This session introduces the customer journey as a living process rather than a funnel — one that moves through mindsets, emotions, and actions. You’ll learn how to map customer behaviours, stimulate trust, and design interactions that grow lifetime value.Session OverviewBy the end of this session, you will be able to:Understand the three core journey phases — Awareness, Conversion, Retention.Recognise customer mindsets within each phase.Design actions that move customers forward.Connect these steps to enhanced Customer Lifetime Value (CLV).More content like this at Cambridge Marketing College http://marketingcollege.com