INTRODUCTION TO FINE WINE CONFIDENTIAL BOOK PODCAST/AUTHOR FRED RENO

Send us Fan MailThe Fine Wine Confidential Book Podcast is a series of audio excerpts or snippets from my upcoming book, titled Fine Wine Confidential.  This new Podcast series will share insider information about what really happens behind the scenes in the Fine Wine business. Everything, from the up-close look at how marketing, sales, and pricing decisions are made to the sometimes crazy notions winery founders and owners have about who they are and why they have had success. I will tell you from my experience that most of their success is a result not of their decisions but the recovery efforts by their staff or outside help to overcome the not-so-brilliant direction they were headed. You couple that with good timing and other market conditions that were not of their making, and that usually explains the success they enjoyed. I will lay it all out there for you to decide for yourself once you have heard the stories.    Thanks for being a listener to the Fine Wine Confidential Podcast. For more information go to www.finewineconfidential.com