Introduction to Marketing: Exploring the Science of Marketing

Join us as we pick the brain of Dr. Hatem Bata, a professor at National University with a rich background in integrated marketing, communication, and marketing technology. Our enlightening discussion revolves around the significance of understanding your customer base for successful marketing. We journey through the diverse world of market segmentations, taking in the sights of demographic, geographic, income, lifestyle, and occupation, before moving on to an exploration of targeting and positioning. Tune in and equip yourself with Dr. Bata's extensive knowledge as he guides us through the maze of marketing.As we move forward, we switch gears and scrutinize the relationship between technology and marketing research. We contemplate the need for designing technology with an emphasis on accessibility and customer respect while ensuring thorough testing. We also raise some critical questions regarding the implications of AI on consumer privacy and the potential consequences of robotizing customer service. Don't miss out on this engaging conversation that gives you a unique perspective on marketing and technology, straight from an expert in the field.