Introduction To Mobile Location Data (ft. Jack Schroder)

from Consumer Code · host Spatial.ai

"Companies like Apple and Google have a clean simple feed for themselves while everyone else is working with the scraps of the data. But what we're able to do with those scraps can be really powerful." In this episode, Lyden Foust interviews Jack Schroder, Lead Data Scientist at Spatial.ai, to explore the intricacies of mobile location data. They discuss its definition, various use cases, the importance of customer segmentation, privacy concerns, and the sources of mobile data. Chapters: (00:00) Introduction (01:29) Understanding Mobile Location Data (02:52) Use Cases of Mobile Data (06:37) Customer Segmentation and Insights (08:24) Privacy Concerns and Data Aggregation (10:49) Limitations of Mobile Data (15:06) Factors Affecting Data Accuracy (20:35) Evaluating Mobile Data Providers (26:03) Advice for Using Mobile Location Data Follow Jack Schroder on: LinkedIn Listen to Consumer Code on: ⁠Spotify⁠ | ⁠Apple⁠ | ⁠YouTube⁠ Follow Lyden Foust on: ⁠⁠LinkedIn⁠⁠ | ⁠⁠Instagram⁠ About Spatial.ai: Spatial.ai’s PersonaLive is an advanced consumer segmentation platform for developing data-driven marketing strategies. PersonaLive categorizes U.S. households into 17 groups and 80 segments using consumer behavior data from transactions, mobile visits, and social media activity, providing marketers with deep insights for effective audience targeting. From mid-sized retailers and agencies to Fortune 500 companies, hundreds of businesses use PersonaLive to drive strategic decisions and enhance marketing performance. Learn more at ⁠spatial.ai⁠ or ⁠schedule a free 30-minute demo⁠.

Episode metadata supplied by the publisher feed · Published Nov 5, 2024

Embed this episode

Attribution link and audio player

Ready to play

Introduction To Mobile Location Data (ft. Jack Schroder)

0:00 28:09

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Everyone deserves a chance Silvius Grant Everyone Deserves A Chance is a Podcast for real estate investors that want to crack the code of the Rich 1% of the 1% learning how to invest in Commercial Real Estate using Self Directed IRA's, savings, pension plans and taking advantage of the HUGE Tax advantages Expose and Expand Jeremy and Joshua Mathis Do you want more out of life and business and don't know the steps to take to get there? Do you feel stuck living paycheck-to-paycheck on your job or in your business that devours your time for pennies on the dollar? Do you dream about being able to spend more time with your kids and family—all the while growing your wealth, impact, and legacy?Joshua and Jeremy Mathis have cracked the code in creating time and financial freedom, and a lasting legacy through real estate and business. Each episode will expose you to ideas, failures, strategies, experiences, struggles, and people that have helped the MathisTwins expand from 0 to millions.If you’re stuck and know there’s more you can do in life and business, tune into the latest episode, and let Joshua and Jeremy help you forever change your family tree. Code Together Code Together Code Together is an interview series that explores challenges at the forefront of cross-architecture development. We’ll talk with those at Intel and across the industry who are forging a path on this often treacherous journey through an increasingly diverse, data-centric world. Join the conversation at oneapi.com. Code Comments Red Hat Putting new technology to use is an exciting prospect. But going from purchase to production isn’t always smooth—even when it’s something everyone is looking forward to. Code Comments covers the bumps, the hiccups, and the setbacks teams face when adjusting to new technology—and the triumphs they pull off once they really get going.

Frequently Asked Questions

How long is this episode of Consumer Code?

This episode is 28 minutes long.

When was this Consumer Code episode published?

This episode was published on November 5, 2024.

Can I download this Consumer Code episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!