Introduction to The MarTech Data Lab

Did you know that the New York Times has over 50 trackers on you when you visit their website? Or that Salesforce has over 40 as well? It's hard to keep up with the rapidly changing world of marketing technology, but this podcast is here to help. Welcome to The Marketing Technology (MarTech) Data Lab created by Samuel Itin, a place at the intersection of the rapid rise of the marketing technology as a discipline, the importance of data to help drive transformation change at organizations, and a culture of experimentation and innovation required to stay ahead of future challenges. Episode 0 of the MarTech Data Lab podcast will be an introduction to the types of things you can learn by listening weekly on all things martech, whether its mastering that new customer management platform you were just handed over, how to integrate sales and marketing teams with data, and much more.