Introduction to the Restaurant & Bar Marketing podcast

Erik Shellenberger has been in the restaurant and bar industry  since he was thirteen years old and worked for his mother in the  food and beverage department at a Utah ski resort. Since then, he  has held every position from dishwasher to bartender to marketing  director and everything in between. With well over a decade of  corporate marketing experience, he has gone from student to teacher  and now runs Bar Marketing Basics (barmarketingbasics.com). He has steadily grown his client base from humble beginnings in  Scottsdale, Arizona. Erik and his wife Amy run Bar Marketing Basics  and currently share time between Scottsdale and Los Angeles.