Invention in PR by Adam Ritchie

https://thebookvoice.com/podcasts/2/audible/98855 to listen full audiobooks. Title: Invention in PR Author: Adam Ritchie Narrator: Adam Ritchie Format: mp3 Length: 2 hrs and 45 mins Release date: 02-28-23 Ratings: Not rated yet Genres: Public Relations Publisher's Summary: A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It spurs PR pros to go beyond what they're handed and come up with new products and services that change a brand's life.