Inventor Reveals Market Research Methods for Overcoming Crippling Self-Doubt

Jess Gupta is the founder of Nightside, a company that manufactures specialized bedside lamps designed for nighttime reading. His company developed an innovative optical projection system that combines ambient lighting with a focused spotlight in a single device. Watch as Jess shares how he transitioned from lawyer to entrepreneur and navigated the five-year journey from concept to manufactured product. He discusses overcoming design challenges, building manufacturing partnerships, and creating a product that solves the common problem of reading in bed without disturbing a partner. Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below. Want to join the supply chain? Learn more about the partnerships that Jess and Nightside are looking to forge at the end of the video!https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/