"Invest In Your Equity" The Podcast For Entrepreneurs w/James Regenor

For all the early people you bring on or cofounders, invest into your equity and into your position because you are getting married to somebody. In some cases, you might not know the person very well. Maybe you have different opinions or something several months into it or a different direction you want to go. A pivot you want to make. So if you don't invest in your equity, it makes getting a divorce very difficult. If you and I were in a business and I said Devin, hey, we are just going to split the equity fifty-fifty right from the get-go. Then we get to a point where we decide we want to go in different directions. Now I have to deal with you. You have fifty percent of the equity and, I have fifty percent of the equity. As opposed to if we were in an investing schedule. Where every year, we are investing ten percent till we get to what it was and we decide to part. We would have some sort of recourse to not have to give up half the company or not buy out the company.