Investigate your audience, and discover how user intent is changing – with Becky Simms

from SEO in 2026

Becky Simms shares that user intent doesn’t stand still, and this is something that you should be continually analysing. Becky says: “We are seeing huge shifts in how people search, and you need to stay on top of that, but not just by looking at what platforms are doing. You need to understand what users are doing, and how their intent is changing where they search.”

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This episode is 16 minutes long.

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This episode was published on March 12, 2026.

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