Investing Beyond Alcohol - Noah Friedman, Top Shelf Ventures

from Wine Country Business · host WineCountry Business

Venture investor Noah Sanborn Friedman has built Top Shelf Ventures into one of the fastest-growing funds focused on alcohol and adjacent vice categories. In this episode, he discusses creator-led RTDs, nicotine pouches, THC regulation, DTC wine strategy, and why consumers are increasingly moving toward new alcohol alternatives and emerging category brands.

Episode metadata supplied by the publisher feed · Published May 11, 2026

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Investing Beyond Alcohol - Noah Friedman, Top Shelf Ventures

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