Investing in comprehensive data clean up vs AI content expansion for AI rankings

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

When resources are limited, SEO teams face tough investment choices. Martha van Berkel, CEO of Schema App, advocates prioritizing comprehensive data cleanup before AI content expansion. She explains that websites often contain irrelevant content that dilutes authority, making cleanup essential for establishing a baseline before strategic expansion. Martha recommends following cleanup with targeted investment in high-quality, knowledge-rich content that serves both generative AI and human users effectively.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Prioritize data cleanup over AI content expansion for better AI rankings with Martha Van Berkel from Schema App.

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Investing in comprehensive data clean up vs AI content expansion for AI rankings

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This episode is 2 minutes long.

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This episode was published on June 21, 2025.

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