233: Investing in People with Sam Malouf and Being Different is Good with Austin McGhie

Joining Alan today is his new friend, Sam Malouf -  Co-Founder of Malouf Co. and The Malouf Foundation.  Sam shares that the real engine of his company is the people.  You can't do it all nor do you know it all.  Getting the right people to work for you and with you makes a big difference in the success of your company.  His mantra is, "We Invest in People".  Sam and his wife then moved onto create the Malouf Foundation - a public charity that helps create awareness in Human Sex Trafficking.  They focus specifically on kids.  They work with the healing process of the survivors as well as the justice side of things.  Alan asks Sam, "What valuable lessons have your learned as an Entrepreneur?  Sam replies, besides investing in people, encouraging their ideas, passion, criticism, and creativity is the essence.  Trusting and empowering people along with hard work and never giving up. Up next is Austin McGhie - Author of Find Your Difference, Challenging Conformity in Business and in Life.  Austin says there isn't a lot of science behind marketing.  There's lot of tracking and measuring, just not a lot of science beneath it.  Alan asks what it is that he teaches in his books?  Austin says, business at the end of the day is marketing.  Marketing is about positioning, and positioning is about difference.  Brands and businesses are built through differences.  What is the "secret sauce" in marketing? You want facts and figures.  You build your mountain of information.  Then make that intuitive leap off. But the real secret is imagination.  Austin shares why his book is split into three sections.  The first section explains how important difference is.  The second is a question, Why are you so afraid of difference? And lastly, How do you go about being different in marketing and in business.  Alan asks why the word "Life" is on his book dealing with business.  Austin explains that there is a lot to be done to encourage people who are different to be different.  To celebrate difference and not to conform, to embrace things in life that are different. [00:00:00] It Started with Bed Sheets [00:05:22] Human Sex Trafficking Awareness [00:11:30] Hard Work and Don't Give UP [00:18:21] Find Your Difference [00:25:34] 3 Parts [00:33:23] Celebrate Differences