Investing in Roqad | Ep 3

In this third installment, we spotlight our investment in Roqad, a cutting-edge martech company revolutionizing identity solutions.Join the Allied Ventures team as we delve into the world of cross-device tracking and its profound implications for digital marketing and user experience. Discover how Roqad's innovative solution enables brands to recognize consumers seamlessly across various devices, moving beyond the outdated approach of treating each device as a separate user.In this episode of Allied Angels, we explore:• How Roqad aligns with Allied VC's mission to invest in groundbreaking early-stage software and technology companies.• The transformative potential of cross-device identification in the digital landscape.• Allied Venture Partners' evaluation process for tech startups in the martech and adtech sectors.• Roqad's unique approach to solving the multi-device user identification challenge.• How this investment exemplifies Allied VC's commitment to backing innovative solutions across Canada and the USA.• The future of personalized digital experiences and its impact on consumer engagement.------------Allied VC is Western Canada's largest angel syndicate, investing in early-stage technology startups across Canada and the USA.Pitch us, Invest, Scout, and more: ⁠https://linktr.ee/alliedvc⁠Allied Angels is powered by NotebookLM - Google's new AI note-taking & research assistant.