Investing in the future: the rise of women's sports and female fandom

“Dye it pink, throw on some glitter and shrink it down” is typically the misguided approach the sports industry has taken when marketing to women. Brands are clueless about how to engage a female fanbase, a rapidly growing market that simply wants to enjoy the game without receiving belittlement. At the same time, engagement with women’s sports — at the professional and collegiate level — is consistently breaking records, proving that women deserve as much of a right to the sports landscape as their male counterparts. We live in a world where the University of Nebraska’s women’s volleyball team can play in front of 92,003 fans — it’s time we reconstruct our perceptions of what it means to be a woman in sport.Plus, on this week’s Fun Friday, we face off in a game of Who Said What? featuring social media posts, interview snippets and quotes from famous athletes.Transition track credits:Downtown Walk by | e s c p | https://escp-music.bandcamp.comMusic promoted by https://www.free-stock-music.comCreative Commons / Attribution 4.0 International (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/