Investing in Your Intake Staff to Convert More Leads with Ken Hardison

Welcome to episode 172 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down to discuss how to increase your lead conversions by investing in your Intake department.  Ken is the Founder of PILMMA, Personal Injury Lawyers Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again. With a passion and deep understanding of both grassroots and cutting-edge online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction – the kind that comes from building an ethical and exceptional law practice.  Focusing on the practical and the proven rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.   What you'll learn about in this episode: ·         Why you should stop spending money on getting more leads ·         How hiring a dedicated Intake person can make you money ·         Tips for increasing your intake conversions ·         Utilizing the PILMMA Intake Trainings for your team ·         Why your Intake person should have to sell to you ·         The Key Metrics to track in your Intake Department   Resources:   PILMMA Intake Training 2.0: Intake with Chris Mullins – Monthly Training; 3rd Wednesday of every Month at 3:00 PM EST   Additional Resources: PILMMA's Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA's Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/