Investing Is All About Brand with Colette Ballou, Founder & President @ Ballou PR

Collette Ballou is the Founder and President of Ballou PR, one of the leading European public relations that works with high-growth technology and technology-enabled companies, as well as technology investors. Colette has worked with the likes of Facebook, Whatsapp, TransferWise, Eventbrite, Evernote just to name a few. Alongside this incredible operational journey, Collette is also an active angel investor and has mentored with the likes of 500 Startups and Seedcamp. In Today’s Episode with Colette we discuss: 1.) How did Collette make her way into the world of angel investing? 2.) In the proliferation of content for marketing, is a contrarian approach the right way to go for cutting through the noise? 3.) What does Colette make of the increasing personalisation of VCs and angels? 4.) How can investors balance their own personal brand with the brand of their fund? 5.) What does Colette make of the rise of Twitter? To what extent should it be used as a marketing tool? How does Colette react to tweet storms? Learn more about SyndicateRoom: www.syndicateroom.com and see Colette's twitter here: www.twitter.com/coletteballou