Investing Like a Woman - Bonnie Lister Parsons, Seen On Screen

Fundraising expert Julia Elliott Brown, CEO of Enter The Arena, talks with entrepeneur Bonnie Lister Parsons about her journey to opening a female-only investment round for empowering dance-class company Seen on Screen. Finding male investors impossible to crack, former dancer Bonnie raised £100,000 from female investors in a matter of weeks. Hear her talk breaking down investor stereotypes, knowing your financial worth and understanding your audience. As well as an insight into the SOS ethos of feminist empowerment through dance. In this episode you’ll discover… • Why breaking down rigid preconceptions of what entrepreneurs and investors look like is key to opening the floor to women • How knowing your financial worth is fundamental to pitching with confidence • Why resonating emotionally with your audience – investor or client – is the best way to build a business For the full video interview go to, www.enterthearena.co.uk/Fundraising-Stories/