Investment memo: "Letter of Intent", How anonymity created a newsletter growth engine read by thousands daily!

Hear from Kal Jamshidi, founder of Letter of Intent -- the daily Australian business activity newsletter read by 6k subscribers. This conversation will take you inside: How and why Kal started this newsletter, being anonymous at the beginning, utilising the power of LinkedIn, Creating a habit for the readers and serving utility, defensibility, media trends and we end with some of your most requested community questions. Please enjoy exploring your curiosity as I did mine through this conversation!***TIMESTAMPS—————02:30 - Life before Letter of Intent 04:23 - How 6 years in San Fransisco was inspiration 06:57 - Building a habit for the consumer 09:52 - The growth engine of LinkedIn 11:04 - Anonymous marketing 14:05 - 5 hours each night 15:20 - Filtering news into 1 page 16:22 - Creating habits and serving utility 17:38 - Peleton and RM Williams 19:44 - Balancing gossip and facts 21:04 - The Aussie corporate 21:34 - Unique community 23:55 - Changing landscape in Media 28:28 - Community questions***Find out more about Curiosity Center at www.curiositycenter.xyz Find out more about Letter of Intent at https://www.letterofintent.com.au/Share your feedback or questions directly with us at [email protected] or via Linkedin / Instagram