How Behaviour Change Creates Business Opportunity

Send us Fan MailWhat happens when millions of people are forced to change familiar habits almost overnight?Markets move.Recorded in February 2021, this solo episode captures Peter Boolkah’s assessment of three areas being rapidly transformed by new digital behaviour:Online communities and collaborationOnline educationContactless payments and Commerce 3.0Peter examines how the pandemic accelerated the adoption of video communication, digital learning, app-based ordering and frictionless payment technology.You’ll discover:Why behavioural change can be more significant than the technology itselfHow forced adoption accelerated video communicationWhat Zoom’s response teaches us about rapid product improvementWhy have online communities attracted significant investmentHow recordings and digital delivery can increase educational reachWhy access and the home-learning environment complicate online educationHow contactless payments changed customer expectationsWhy app-based ordering can remove friction from the customer journeyHow founders can spot opportunities created by permanent changes in behaviourThe enduring lesson is not which investment opportunity from 2021 produced the greatest return. It is how founders can recognise a lasting shift in customer behaviour and redesign communication, distribution and delivery around it.Used well, technology also reduces operational dependency. Recorded education, digital communication, automated ordering and contactless payments allow systems to carry out work that would otherwise require repeated human intervention.ARCHIVE NOTEThis episode was recorded in February 2021. Company valuations, user numbers and investment forecasts reflect Peter’s understanding and predictions at that time. They should not be treated as current figures or financial advice.CONNECT WITH PETER BOOLKAHWebsite: https://www.boolkah.comLinkedIn: https://www.linkedin.com/in/boolkahInstagram: https://www.instagram.com/pboolkah/Facebook: https://www.facebook.com/BoolkahX: https://twitter.com/boolkahABOUT PETER BOOLKAHPeter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.His approach is direct, practical and built around one simple question:Do you own the business, or does the business own you?Learn more at https://www.boolkah.com