Investor Connect - Episode 177 - Terry Koehler, a Golf Industry Entrepreneur

In this episode, Hall interviews Terry Koehler, a golf industry entrepreneur. Terry talks about some of the characteristics of the golf space, and what led him to become an entrepreneur. Terry discusses the stability of the multi-billion dollar golf industry, and how it an industry that works well for the right investor that is knowledgeable and passionate about the sport. Terry explains how the golf industry is like other consumer product areas, but that, as luxury durable goods, golf products require perhaps a greater deal of awareness of your customers.As Terry puts it, this involves "learning about the people that are buying your product and learning how you can leverage them through the funnel of awareness to transaction to advocacy". One of the challenges that Terry has encountered is that many investors will defer to their local golf professional - someone who, while they may have local knowledge, is usually not an industry expert.