Investor Reveals the Secrets to Picking Startup Winners | Yvonne Bajela

Most people read picture books at age 8. Yvonne Bajela was reading the Financial Times.Growing up on a council estate in Mitcham, South London, Yvonne's father made sure of that. That early conditioning set her on a path to Goldman Sachs, strategy consulting, her own startup, and eventually a decade-long career in venture capital at some of Europe's most respected funds, including Local Globe.Now she's backing herself. She's raising her own VC fund and betting on the founders she believes will reshape entire industries.In this episode we get into:What VCs are actually looking for in founders (and why obsession matters more than experience)Why 7 out of 10 startups go to zero and how to find the one that doesn'tThe real reason women are underrepresented in startup investing and what needs to changeHow to start angel investing even if you're not a professional investorWhy Yvonne backed Marshmallow when two founders with zero insurance experience walked into a WeWork officeThe power of household diversification when building wealth as a coupleWhether you're curious about startup investing, thinking about backing founders, or want to understand how venture capital actually works in the UK, this episode is for you.If you found this useful, subscribe and follow Femme and Fortune on Instagram for more conversations about women and wealth.