EPISODE · Apr 19, 2007 · 30 MIN
Involving the business sector in LED
from LEDCast
Why is it often difficult to involve the business sector in LED? What can you do to raise their interest? At one point, we refer to Malcolm Gladwell's concept of "connectors". More information on this is available at http://www.gladwell.com/tippingpoint/tp_excerpt2.html.
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Involving the business sector in LED
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