iOS 14: is the ad ecosystem ready? (plus SKAdNetwork and MMPs, mobile web and deep links, and VTA)

from Growth Masterminds: mobile growth podcast · host Singular

We are down to the short strokes now: Apple’s iOS 14.5 will roar in next week or soon after, changing mobile marketing on iPhone and iPad forever. But is the mobile advertising ecosystem ready? Is there SKAdNetwork-ready ad supply from mobile publishers? And how will MMPs, mobile web customer journeys, and deep links work? In short: there are still a lot of questions. I spent some time with Jonathan Chen, who leads Singular’s attribution product and manages integration with top partners, to answer these questions.

Episode metadata supplied by the publisher feed · Published Mar 2, 2021

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iOS 14: is the ad ecosystem ready? (plus SKAdNetwork and MMPs, mobile web and deep links, and VTA)

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