iOS ‘Debacle’ Spurs Triple Whale

from Ecommerce Conversations · host Practical Ecommerce

Apple's iOS change in May 2021 continues to impact advertising. To Triple Whale, an Austin, Texas-based analytics provider, the change is a debacle for merchants and an opportunity for the company.Rabah Rahil is Triple Whale's chief marketing officer. He recently joined host Eric Bandholz to discuss the impact of iOS 14.5 and the need for accurate attribution, ad testing, and more.For an edited transcript, please see https://pec-ly.com/?6kVr.

Episode metadata supplied by the publisher feed · Published Sep 16, 2022

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iOS ‘Debacle’ Spurs Triple Whale

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