iOS ‘Debacle’ Spurs Triple Whale
An episode of the Ecommerce Conversations podcast, hosted by Practical Ecommerce, titled "iOS ‘Debacle’ Spurs Triple Whale" was published on September 16, 2022 and runs 33 minutes.
September 16, 2022 ·33m · Ecommerce Conversations
Summary
Apple's iOS change in May 2021 continues to impact advertising. To Triple Whale, an Austin, Texas-based analytics provider, the change is a debacle for merchants and an opportunity for the company. Rabah Rahil is Triple Whale's chief marketing officer. He recently joined host Eric Bandholz to discuss the impact of iOS 14.5 and the need for accurate attribution, ad testing, and more. For an edited transcript, please see https://pec-ly.com/?6kVr.
Episode Description
Apple's iOS change in May 2021 continues to impact advertising. To Triple Whale, an Austin, Texas-based analytics provider, the change is a debacle for merchants and an opportunity for the company.
Rabah Rahil is Triple Whale's chief marketing officer. He recently joined host Eric Bandholz to discuss the impact of iOS 14.5 and the need for accurate attribution, ad testing, and more.
For an edited transcript, please see https://pec-ly.com/?6kVr.
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