IoT Data: An Untapped Goldmine of Marketing Insights w/ Jan Pingel

Traditionally, marketing teams in manufacturing have depended on CRM supply data to get a picture of their customers.However, there’s an untapped well of customer insights that many overlook: IoT data from manufacturing facilities. Using this data, marketers can target specific campaigns to specific customer bases and create messaging that truly resonates with customers.In this episode, I sit down with Jan Pingel , Product Leader of Digital Solutions at Ingersoll Rand , to talk about how IoT is opening up new opportunities to get a deeper view of customers and learn valuable things you don’t normally learn about them.Join us as we discuss:-Industry 4.0 Club -Using IoT data in marketing-Data privacy and data security concernsResources we mentioned during the podcast:- Industry 4.0 Club - SME.org - Arcweb.com - Isa.org - IEEE.org Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.