EPISODE · Jul 30, 2025 · 23 MIN
IP產業創新機
from 鏗鏘集 · host Radio Television Hong Kong
2023年全球IP產業規模高達3565億美元,潛力巨大。新一份《財政預算案》提出,將於未來五年支持推進超過30個文化IP項目、研究知識產權購入費用的扣稅等。眼見香港授權業市場規模持續擴大,特別在動畫、影視IP授權領域表現突出,一些深受歡迎的知識產權(IP),透過跨界別創作,衍生出大量商品,帶來了商機。到底香港授權工業如何通過IP營運,連接文化創意與商業價值? 又如何構建"內容+平台+商品"的全產業鏈?
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