iPhone 17 event is official, Apple acquisition strategy, TV+ price rise

Benjamin and Chance prepare to have their jaw dropped in the run up to the September 9 Apple event where we expect to see iPhone 17, Apple Watch Series 11 and maybe AirPods Pro 3. There’s an interesting report on Apple’s strategic calculus when it comes to acquiring other companies, and Gemini might become the brain of Siri. Also, Apple TV+ ups its monthly price by a hefty 30%.  And in Happy Hour Plus, we reflect on the last fifteen years of Apple event slogans, and whether there’s a trend of decline. Subscribe at 9to5mac.com/join. Sponsored by Shopify: Grow your business no matter what stage you’re in. Sign up for a $1 per month trial at shopify.com/happyhour. Sponsored by Square: Get up to $200 off Square hardware when you sign up at square.com/go/happyhour. Sponsored by HelloFresh: America’s #1 meal kit! Get 10 Free Meals with a Free Item For Life at HelloFresh.com/happyhour10fm.