iPhone Evolution: Embracing Planned Obsolescence

Out of the 200 million phones Apple shipped in 2020, a striking 80% were purchased by upgraders rather than first-time buyers. This trend isn't exclusive to Apple; it's a prevalent economic model among leading companies. Instead of solely seeking new customers, these brands prioritize giving existing fans a reason to return. But what drives this continuous cycle of upgrades? While brand loyalty is significant, what else compels us to upgrade so frequently? #iPhone #Apple #technology #plannedobsolescence #economicmodel #brandloyalty #upgradecycle See show notes: https://inlet.fm/aperture/episodes/671aa1f4547aa357809845ee Learn more about your ad choices. Visit podcastchoices.com/adchoices