EPISODE · Jun 23, 2022 · 27 MIN
IPL: Does The Math Add Up?
from The Morning Brief · host The Economic Times
With BCCI winning the battle of bids in IPL, declining TRP's and tussle between digital and TV for advertising sales, what will it take for broadcasters to make a buck on the world's second most valuable sporting event? Host Ratna Bhushan, poses these questions to Vikram Sakhuja, Group Chief Executive, Madison Media, Arnab Roy, VP Marketing, Coca-Cola and Harish Thawani, Former CEO of Nimbus Communication.See omnystudio.com/listener for privacy information.
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IPL: Does The Math Add Up?
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