IPL: Does The Math Add Up?
Episode 274 of the The Morning Brief podcast, hosted by The Economic Times, titled "IPL: Does The Math Add Up?" was published on June 23, 2022 and runs 27 minutes.
June 23, 2022 ·27m · The Morning Brief
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Episode Description
With BCCI winning the battle of bids in IPL, declining TRP's and tussle between digital and TV for advertising sales, what will it take for broadcasters to make a buck on the world's second most valuable sporting event? Host Ratna Bhushan, poses these questions to Vikram Sakhuja, Group Chief Executive, Madison Media, Arnab Roy, VP Marketing, Coca-Cola and Harish Thawani, Former CEO of Nimbus Communication.
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