IPL: Does The Math Add Up? episode artwork

EPISODE · Jun 23, 2022 · 27 MIN

IPL: Does The Math Add Up?

from The Morning Brief · host The Economic Times

With BCCI winning the battle of bids in IPL, declining TRP's and tussle between digital and TV for advertising sales, what will it take for broadcasters to make a buck on the world's second most valuable sporting event? Host Ratna Bhushan, poses these questions to Vikram Sakhuja, Group Chief Executive, Madison Media, Arnab Roy, VP Marketing, Coca-Cola and Harish Thawani, Former CEO of Nimbus Communication.See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Jun 23, 2022

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IPL: Does The Math Add Up?

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This episode was published on June 23, 2022.

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With BCCI winning the battle of bids in IPL, declining TRP's and tussle between digital and TV for advertising sales, what will it take for broadcasters to make a buck on the world's second most valuable sporting event? Host Ratna Bhushan, poses...

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