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Ipsos Survey Research Methods Centre Podcast: How does cognitive interviewing make our research better? episode artwork

EPISODE · May 11, 2023 · 31 MIN

Ipsos Survey Research Methods Centre Podcast: How does cognitive interviewing make our research better?

from Ipsos in the UK Podcast · host Ipsos in the UK

What is cognitive interviewing, and how does it make the research we do better? Eileen Irvin (Associate Director in Ipsos’ Public Affairs team) is joined by Margaret Blake (Research Director), Anna Beckett (UK Freelance Researcher), and Jack Watson (Research Manager), to discuss the benefits and challenges of doing cognitive interviewing, and what impact it has on how we do research.

What this episode covers

What is cognitive interviewing, and how does it make the research we do better? Eileen Irvin (Associate Director in Ipsos’ Public Affairs team) is joined by Margaret Blake (Research Director), Anna Beckett (UK Freelance Researcher), and Jack Watson (Research Manager), to discuss the benefits and challenges of doing cognitive interviewing, and what impact it has on how we do research.

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Ipsos Survey Research Methods Centre Podcast: How does cognitive interviewing make our research better?

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Frequently Asked Questions

How long is this episode of Ipsos in the UK Podcast?

This episode is 31 minutes long.

When was this Ipsos in the UK Podcast episode published?

This episode was published on May 11, 2023.

What is this episode about?

What is cognitive interviewing, and how does it make the research we do better? Eileen Irvin (Associate Director in Ipsos’ Public Affairs team) is joined by Margaret Blake (Research Director), Anna Beckett (UK Freelance Researcher), and Jack Watson...

Can I download this Ipsos in the UK Podcast episode?

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