Ipsos Survey Research Methods Centre Podcast: How does cognitive interviewing make our research better?

What is cognitive interviewing, and how does it make the research we do better? Eileen Irvin (Associate Director in Ipsos’ Public Affairs team) is joined by Margaret Blake (Research Director), Anna Beckett (UK Freelance Researcher), and Jack Watson (Research Manager), to discuss the benefits and challenges of doing cognitive interviewing, and what impact it has on how we do research.