IQBAR’s Journey to 10,000 Locations And $50 Million

In this episode, Brian Roisentul sits down with Will Nitze. He’s the founder and CEO of IQBar. America's leading "brain + body" nutrition startup. With minimal funding, Will has taken IQBAR from zero locations and zero in revenue in 2018 to over 10,000 doors and a projected $50 million in sales in 2024. He’s also the co-host of the Eating Glass podcast. Here’s a glimpse of what you’ll learn: Current Challenges for DTC Brands What Brands Can Do About These Challenges Expanding Into Other Categories: Pros and Cons Key Actions That Allowed IQBar to Grow RXBAR Influence Metrics Obsession and Evolution Areas of Company Focus How They Plan to Reach $50M in 2024 Behind the Scenes of an 8-Figure CPG Brand Roles of Growth Marketing Agencies in 2024 Importance of Short and Long-Form Content Creation Customer Acquisition And Retention Strategies What's Next for IQBar   Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.