Ireland’s $10M Push to Reconnect Locals | Dublin News

Fáilte Ireland is pouring over ten million euros into a bold new “Find Yourself” campaign to reignite domestic tourism, encouraging Irish travelers to embrace spontaneity, slow down, and rediscover joy in local adventures. With a major push through digital ads, PR, influencer content, and traditional media—starting with a two-million-euro March-May rollout—the initiative aims to boost off-peak travel and spotlight lesser-known destinations. After a plateau in 2024, early 2025 data shows renewed momentum, with more trips and higher spending by locals. Designed as a five-year strategy, this long-term investment seeks to embed the spirit of Ireland into everyday exploration—and keep the country’s visitor economy thriving right at home. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/fc8fe6d022d7fa6b