Irene Agbontaen of Taller Than Your Average - My Big Idea #1

Hello and welcome to the very first episode of My Big Idea, an ASOS Podcast giving young women advice and inspiration to start their own businesses. Our first guest is the founder of TALLER THAN YOUR AVERAGE, a womenswear label dedicated to creating stylish pieces for women 5'9 and taller, and former fashion stylist, Irene Agbontaen.Irene decided to start her own brand dedicated to tall women. All she ever wanted was staple jersey pieces she could grab and throw on quickly and items she could pair up with her existing wardrobe that were light and practical - unable to find this, she decided to make her own. Since its launch in 2013, Taller Than Your Average has been stocked in Selfridges, Barneys and on asos.com and has gained a cult following including celebrities such as Karlie Kloss, Elle Macpherson and Jessie J as the go-to brand creating fashionable, wearable clothing for taller women.Asos editor Caroline Ferry explores how Irene built her fashion label and how she ensured its success. This is the story of Irene's Big Idea. Hosted on Acast. See acast.com/privacy for more information.