Irini Boeder: Leadership Isn’t Following the Playbook, It’s Challenging It

In this episode of Humans of Multifamily, host Shiv Gettu sits down with Irini Boeder, National VP of Marketing & Communications at Willow Bridge and a member of the Zillow Rentals Advisory Board.Irini shares her journey as a first-generation immigrant — born in Germany, raised in Ohio, and rooted in her Egyptian heritage — and how curiosity, faith, and bold career risks shaped a path she never planned but deeply loves. From leaving Goldman Sachs to building a long-term career in multifamily, this conversation explores leadership, motherhood, mentorship, and what it really means to grow without a roadmap.This is a candid, thoughtful conversation about work, identity, and building a career that stays meaningful.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn.